Design

5 Tips for Better Print Marketing Materials

ProSource_Printing_flyer_designDon’t Use Templates

Having a great design is key, so it’s really important to steer clear of using templates. You don’t want to look like everyone else in your industry. Hiring a professional designer will help your marketing stand out from the crowd, as well as keeping your marketing looking professional. Would you trust a company that skimps on its own marketing?

Know Your Market

You’ve spent some time and money designing a great marketing piece, so how do get it into the hands of the right audience? Research. If you’re mailing flyers for instance, you should either have a clean list of names and addresses that you know are potential clients or, know that the area you are mailing to has a predominance of your target audience. For example, you don’t want your flyers going to a zip code full of offices if your offering home cleaning services. Canvassing an area is a whole other story.

Personalization

If you’re mailing your marketing, consider adding personalization or making it a personalized letter. Personalized marketing is more likely to be read.

Offer and Expiration

A call-to-action is a must in print. Unless you’re advertising the date of an upcoming event, you want your potential client to act upon something (think RSVP, newsletter subscription or “Buy Now and receive a Special Bonus”). You need to compel the potential customers to act now before it’s too late. This helps your piece perform more quickly and helps prevent it from going into trash.

Measure Performance

Every marketing piece you send out should have a unique landing page, a QR code or even as simple “Ask for Gina” next to your phone number (even though you don’t employ anyone named Gina). You’ll be able to track the performance and will help you make decisions on what may need changed for the next time you send it out.

Track and Repeat

Now that you have the data from your previous marketing efforts, put it to use. Make changes, contact the designer for any necessary edits, and distribute your materials again. Most importantly, stay in front of your clients and stand out from the competition!


Logo and Shirt Design

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We recently worked with Mid-Ohio IMB to create a new logo and t-shirts for them. The preliminary design was sketched out by the owner with a basic idea of what they wanted. We took the idea and made a few variations of it and provided them with three or four choices. They decided on one, we made a few alterations based on their feedback and the end result is the logo you need on these shirts. The process couldn’t be simpler!

The shirts are a Gildan cotton blend with two color logo screen printed on the front left chest and full back.

To learn more about Mid-Ohio IMB, click here.

 


Tuesday Tip: Special Sizes

Standard Sizes

All of our items available on our website are listed with the most common sizes for that product. Most orders will fall into one of these sizes. However, sometimes you need a special custom size for you product. This is called the trim size.

Trim Size

The trim size is the final size you want your product to be. So if you are ordering postcards and you want a postcard size of 5″ x 5″, then 5″ x 5″ is your custom trim size.

Custom_Trim_Size

Image 1

The Custom Trim Size text box is located directly under the “Qty:” drop down box when available. Once you have determined your final custom trim size, choose a product in the category you want (in this case postcards) and select the next higher size than your final size, then in the “Custom Trim Size” text box enter your desired final or “trim” size.

So in our example above, if our final size is to be 5″ x 5″ then we would choose a 5″ x 7″ postcard and enter 5″ x 5″ in the Custom Trim Size box as shown in Image 2.

Postcards_5__x_7_

Image 2

Once you have placed your order we will print and trim your product to the custom trim size you noted at no additional charge!

Please note not all products are available with Custom Trim Sizes yet.

 

As always, if you have questions about any of our products or how to set up your files, just ask.


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