If you think a professional logo design isn’t needed in small businesses, think again. In these very cutthroat days, it does not matter what industry you’re in. The important thing is you must cut through the clutter and be remembered by your target market segment. It’s time to pay attention to your logo design.
A logo is any name, letters, graphics, or symbol combined together to produce a unique personality. Even if anybody can create his or her own logo, it is a lot better to consult first with an experienced logo designer to guide you.
Why a Professional Logo Design Matters?
1. It’s all about your business reflection. Your logo captures the essence of your business – what you stand for, your objectives, goals, and nature of business. It is a great marketing tool to help your key customers distinguish your small business or products. Good examples of powerful logo designs are Adidas, Motorola, Microsoft, Yahoo!, and BMW.
2. Consistency. Your logo is universal, meaning it will be used in all communication channels related with your business. It will be on your online site, business cards, stationery designs, receipts, invoices, or even your mascot if you have one.
3. Creates a professional image. No matter how small your business is you can’t afford to look cheap, unreliable, or confused. Your customers might interpret this as lack of concern or expertise in your industry.
4. It represents stability. Using clipart pictures and lousy do-it-yourself logos can hurt your business. A high quality logo design shows you are sincere about your small business and will possibly operate over the long run.
Characteristics of a Good Logo Design
A professional logo design is not all about being artistic. It must have the following key attributes
1. It must be brilliant enough to create trust and help out customers to identify your company or brand easily.
2. It must be basic yet very visually charming.
3. It must be flexible or adaptable enough to be used in different media like the Internet, TV, and print advertisement.
How about cost?
A professional logo design costs money and varies from one firm to another. While many entrepreneurs are easily put off with its price tag, they merely failed to understand its impact to the overall performance of their company.
What are you waiting for? Give us a call and create the right professional logo for your company.
ALready have a great logo? Share it with us and leave us a comment.
The Importance of a Good Logo Design
Branding, Design, MarketingIf you think a professional logo design isn’t needed in small businesses, think again. In these very cutthroat days, it does not matter what industry you’re in. The important thing is you must cut through the clutter and be remembered by your target market segment. It’s time to pay attention to your logo design.
A logo is any name, letters, graphics, or symbol combined together to produce a unique personality. Even if anybody can create his or her own logo, it is a lot better to consult first with an experienced logo designer to guide you.
Why a Professional Logo Design Matters?
1. It’s all about your business reflection. Your logo captures the essence of your business – what you stand for, your objectives, goals, and nature of business. It is a great marketing tool to help your key customers distinguish your small business or products. Good examples of powerful logo designs are Adidas, Motorola, Microsoft, Yahoo!, and BMW.
2. Consistency. Your logo is universal, meaning it will be used in all communication channels related with your business. It will be on your online site, business cards, stationery designs, receipts, invoices, or even your mascot if you have one.
3. Creates a professional image. No matter how small your business is you can’t afford to look cheap, unreliable, or confused. Your customers might interpret this as lack of concern or expertise in your industry.
4. It represents stability. Using clipart pictures and lousy do-it-yourself logos can hurt your business. A high quality logo design shows you are sincere about your small business and will possibly operate over the long run.
Characteristics of a Good Logo Design
A professional logo design is not all about being artistic. It must have the following key attributes
1. It must be brilliant enough to create trust and help out customers to identify your company or brand easily.
2. It must be basic yet very visually charming.
3. It must be flexible or adaptable enough to be used in different media like the Internet, TV, and print advertisement.
How about cost?
A professional logo design costs money and varies from one firm to another. While many entrepreneurs are easily put off with its price tag, they merely failed to understand its impact to the overall performance of their company.
What are you waiting for? Give us a call and create the right professional logo for your company.
ALready have a great logo? Share it with us and leave us a comment.
See our schedule!
NewsThe Digital Dept. is now using TimeBridge.com TimeBridge is a free
service that connects your desktop calendar with the TimeBridge online
calendar, allowing users to see your availability.
You can see our availability here:
See our schedule.
Digital Dept. using Twitter
Branding, Marketing, News, Social MediaKeep up to date on what The Digital Dept. is up to by following us on Twitter!
Site Enhancements
Design, NewsWe’ve updated the secure area of our site for easier access to the
Payments area and the Send Image area. Both are now located on the
same page!
The Payments area is basically unchanged but now resides at the top of
the main Secure Area page.
The Send Images area now sits on the main Secure Area page as well,
just below the Payments area.
This is designed to save steps in getting to either of these areas.
We hope you enjoy the changes.
New and unusual substrates!
News, PrintingJust a quick update on what we’re up to. We are curently experimenting with different toes of printing substrates for art. Some of the items include aluminum, wood, kraft paper and even duct tape!
The idea is that an artists giclee becomes more than just artwork reprinted on the usual canvas or paper. Instead, each print becomes its own individual work of art since each piece of the chosen substrates is unique from all the others.
We want your feedback! Let us know what you think. Do you have other ideas that you would like to see explored? Let us know by dropping us an email at info@digitaldept.com.
Moonlit Lake giclée on watercolor paper
PrintingMoonlit Lake was a pastel that my grandmother did many years ago. I always loved it but was never quite sure what to do with it. In my days as a frame shop owner I often looked at it to frame but could never make up my mind. After I got involved in the Giclée printing business I revisited that painting. I photographed it, corrected small blemishes of missing pastel, cleaned it up and again found myself really drawn to it. I then gave the original back to my aunt (who really should have had it anyway) and framed my giclée print of it. Now I have decided it’s time to publish it and make it available to all.
The print is 12″ wide X 14″ high and the image is 7″ wide X 9.25″ high. It is printed on Hahnemuhle German Etching 310 paper. The wholesale price is $45.00 plus shipping. It will be made available on our web site once the store area is ready.
Please contact us if you have any questions.
Counters
The Ultimate Edition
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