Tag: image

8 Reasons To Update Your Business Identity

 

When is the last time you looked at one of your own business cards or brochures? I mean really looked at them? Do they look dated? Do they have all of your correct information or do you have to scratch out an old phone number or email address and write in a new one? Do they have all of your current information? Do they convey the brand identity that you want to put in front of your clients? These are all important questions that need to be addressed. Quickly!
    1. Use Of Color. Color plays a very important role in how you present your business. Some people make a living off of the science of color. Do not underestimate the power of color.

 

    1. Your Company Logo. Make sure your logo is clean, crisp and current. Use the appropriate colors in your logo. They should tie in with your company colors and make for a lasting impression.

 

    1. Your Social Media Presence. More and more companies are realizing the importance of social media. Grow your network by letting others know where to find you.

 

    1. Your Contact Information. Be sure to include any contact information that is important to your business and leave off the info that’s not. Most importantly, make sure it’s current. One of the most unprofessional things is to watch someone scratch off a phone number or email and write in a more current one. Very unprofessional indeed.

 

    1. Make Them Use It. Adding marketing oriented text and graphics to business cards pays off. Phrases like: “Present this card for a free ring cleaning.” “Ask for Steve to get your first oil change free!” are powerful attention getters that will make your clients contact you. A properly stated call to action will get you more business.

 

    1. Update, Update, Update. Is that clear enough? Having an updated image shows that you are aware of current trends and that you care enough about your business to keep it fresh and current.

 

    1. The Back. Don’t forget about the back of your business card. The back of your card is just as important as the front. Want me to prove it? Watch what people do when you or one of your colleagues hands out a card. More often than not the recipient will turn it over and look at the back. Go ahead, try it. I’ll wait. See! Make use of the back of your card with any pertinent information that isn’t already there. It only adds a few dollars to print on the back.

 

    1. Consistency. Make sure you are consistent with your business identity. When someone sees your business presented consistently across all mediums, they will remember you. If your business cards are different from your brochures and your brochures are different from your website, how will your clients know it’s you?

 

Using a business card or brochure to simply exchange contact information is just plain wasteful. Your business card can be the most powerful, affordable and versatile marketing  tool you have. And it’s convenient size fits in a purse, wallet or pocket.  It’s portable!

 

Designing full color cards and brochures that get attention, appear more valuable and have a good call to action will get you more business. Your customers will love them and you’ll enjoy handing them out.

 

What have you done to revamp your image? Let us know!

Want People to Keep Your Business Card? I Say No.

I was recently asked “What kind of business card gets noticed now? Flat, multi-colored, embossed? I want our card to stay in my clients’ possession longer than our competitor. Have you noticed a trend? Any tips?” Which got me thinking, do you really want people to keep your card? I say no. You want them to call you.

Sure, they need to keep your card in order to have it when they are ready to call, but we really want action from that card. If they keep your card because of a unique design or a special shape, most likely it will sit in a drawer with a pile of other cool cards that barely get looked at again. Don’t misunderstand me here, great design can be part of it. In fact it should be part of it. Get noticed, stand out and be different. But that’s just the first part of it. Now you need a call to action.

Adding marketing oriented text and graphics to business cards pays off. Some companies like to put phrases like:
“Visit Today!”
“Stop by and see us!”.
I ask, why? Why should someone visit you? People are busy. They know you want them to come see you, check out the lated models and leave hundreds of dollars poorer.  Give them a reason to come in.

These phrases are much more powerful:
“Present this card for a free ring cleaning.”
“Ask for Steve to get your first oil change free!”
“Log into MyWebsite.com for special savings!”
The last two can tend to be overused and are almost meaningless. What are they really saying to your customer?

Do you promise to return calls within a given time? Do you offer free loaner cars while theirs is being serviced? Do you offer free watch battery replacement while you wait, or a free warranty extension with every purchase? You need to say it on your cards.

Using a business card to simply exchange contact information is just plain wasteful. Your business card can be the most powerful, affordable and versatile marketing  tool you have. And it’s convenient size fits in a purse, wallet or pocket.  It’s portable!

Designing a full color business card that gets attention, appears more valuable and has a call to action will get you more business. Your customers will love them and you’ll enjoy handing them out.

What works for you? Please leave your comments below.


Product Photography and Its Importance in eCommerce

When choosing a style of photography for your products you need to consider the potential buyer’s opinion of what they find interesting and appealing; what one buyer finds professional, another may find bland or boring. So in a world saturated with banal and boring imagery, making it increasingly difficult to get noticed on the web, the goal is to maintain a balance between creativity and professionalism while still producing a flawless photograph of the product.

Poor photography will communicate to the customer that you don’t care about your products. Unique photography is the key to standing out and showing customers that you’re serious about how you look and what you’re selling. Each product has traits that need to be emphasized and therefore every picture should be customized per item. If all your product shots are the same one after another, the customer will tire of looking and move on, however, if you use interesting photos and give the customer an opportunity to interact with or use their imagination to affect an image, it will stimulate a more responsive reaction. People notice time and effort, and they will be more willing to expend energy paying attention to details of each photograph if someone else did as well.

Poor preparation is obvious and can make or break a picture. Whether it’s ironing t-shirts, cleaning off glass or rearranging lighting, every product needs to be properly prepared before it’s photographed. Beside proper preparation and technical acumen, there is really no way someone can say that one style is right or wrong, but what is best for the customer and product.
Photographing a t-shirt on a person can be better than putting that t-shirt on a mannequin, but it has to be a fitting model. It wouldn’t make sense to throw a Bob Marley tee on a metal head, unless it was in jest. In the same vein, it also wouldn’t make sense to have a female college student wearing a fairy princess necklace for adolescents.

It’s very important that your photos makes sense and are appropriate for your target demographic. When a 14 year old girl sees another teen wearing something that piques her interest, while in a setting she can relate to, her impulse is to buy or at the least consider. So in addition to the product, the surroundings are an important element of the photo, creating an organic selling environment to entice buyers with this pre-designed lifestyle image. In the end, customers want to feel that others are buying the same products they are; and a photo with said product in an appropriate setting is a good way to create that illusion.

Great photos let you show your customers and clients the benefits and key features of your product. Remember, a picture is worth a thousand words, but a great picture is worth ten times that when it increases sales, promotes your brand and distinguishes you from the competition.

Seen a great photo lately? Share it with us!


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