Tag: QR codes

5 Ways to Track Your Print Marketing

ROI_jpg_500×332_pixelsYou’ve put together a great marketing campaign and your ready to go to print. But how will you track it? Can you track it?

The answer is yes! You already know you can track a web page, an email and most social media posts. Why not track your print marketing materials the same way? While you can’t track print media with the same degree of certainty as email campaigns, you can still track for very clear results whether your printed items are generating a good return on investment.

Adding a way to track your print marketing, a measurable way of follow-up is essential. A few ways to do this would be:

  • a QR code that takes users to a tracked landing page for your offer
  • a tear-card that serves as a coupon for your product or event
  • a coupon code to use online or give over the phone
  • a special phone number to call specific to the campaign
  • add “Ask for JoAnn” even though there isn’t a JoAnn working there

All of the above examples offers you a way to track and measure responses. To determine your ROI you simply need to track the response rate and revenue generated. Once you know your ROI, you can repeat the campaign with minor adjustments like changing the targeted area of distribution, altering the coupon or offer, or changing the landing page.

When you vary tracking details from one campaign to the next, you’ll be building an ROI database that you can use to best target your future campaigns.


5 Tips for Better Print Marketing Materials

ProSource_Printing_flyer_designDon’t Use Templates

Having a great design is key, so it’s really important to steer clear of using templates. You don’t want to look like everyone else in your industry. Hiring a professional designer will help your marketing stand out from the crowd, as well as keeping your marketing looking professional. Would you trust a company that skimps on its own marketing?

Know Your Market

You’ve spent some time and money designing a great marketing piece, so how do get it into the hands of the right audience? Research. If you’re mailing flyers for instance, you should either have a clean list of names and addresses that you know are potential clients or, know that the area you are mailing to has a predominance of your target audience. For example, you don’t want your flyers going to a zip code full of offices if your offering home cleaning services. Canvassing an area is a whole other story.

Personalization

If you’re mailing your marketing, consider adding personalization or making it a personalized letter. Personalized marketing is more likely to be read.

Offer and Expiration

A call-to-action is a must in print. Unless you’re advertising the date of an upcoming event, you want your potential client to act upon something (think RSVP, newsletter subscription or “Buy Now and receive a Special Bonus”). You need to compel the potential customers to act now before it’s too late. This helps your piece perform more quickly and helps prevent it from going into trash.

Measure Performance

Every marketing piece you send out should have a unique landing page, a QR code or even as simple “Ask for Gina” next to your phone number (even though you don’t employ anyone named Gina). You’ll be able to track the performance and will help you make decisions on what may need changed for the next time you send it out.

Track and Repeat

Now that you have the data from your previous marketing efforts, put it to use. Make changes, contact the designer for any necessary edits, and distribute your materials again. Most importantly, stay in front of your clients and stand out from the competition!


Best Practices For QR Codes

QR Codes

By now you should be familiar with QR – or “quick response” codes. They’re two dimensional bar codes most commonly used as a convenient marketing tool to quickly connect print advertising to web-based content via your smartphone. Here is a more in-depth look at QR codes.

How Can QR Codes Help Your Business?

Since most QR code link your customers to online content, these codes (or the content they link to) can be tracked! That’s right, anything you print a QR code on, can be tracked with most any analytics software.

No more guessing at what does and doesn’t work. You can even create multiple QR code to use on different marketing materials. This enable you to track one campaign over multiple mediums (postcards, posters, signage, etc.) and generate reports on each one.

 

Where Can You Use QR Codes?

This is the best part. Since QR codes are relatively small (as small as 1″ square), they can be used on the smallest of marketing materials including business cards. And since one of the main purposes of a QR code is to link the user to more in-depth information, it is beneficial for businesses to incorporate QR codes into most every aspect of their marketing. Some of the best places to use your QR codes are yard signs, car magnets, postcards, business cards, flyers and brochures. As an aside, there are some places that QR codes should not be use. Billboards and along highways are a good example, it’s simply unsafe. Email signatures are another place to skip since you need a smartphone to scan the code. Most people are reading email on their computer and wouldn’t need mobile content since they are already online (although we have seen some success with the use of QR codes in emails).

Tips For Creating Your QR Codes

  1. Size of the code. This is so important which is why we out it first. If your code is too small to scan, you’ve lost your chance at a successful campaign.
  2. Mobile content. This could be a tie for number one. If your content (what the code links to) is not formatted for mobile phones, you run the risk of losing your customer.
  3. Value. Whenever possible, be sure to offer your user something of value. This could be in the form of a discount, free items, or even information not available anywhere else.
  4. Not too complex. The more information you add to a QR code, the more dense or complex the code gets. If the code is too dense it becomes harder to scan.
  5. Explain it. It’s always good practice to add a small line of text below your code to indicate what the user should do (scan with their smartphone) and the benefit of scanning (what they can expect when scanning).
  6. Use tracking analytics. If you don’t track your codes you may never know the benefits of using them.

Whether you are promoting a monthly special, selling a house, wrapping a vehicle or using a POP display, QR code are becoming essential to most every marketing campaign.

We help business owners market and brand their company better through interactive print and mobile web.
By helping businesses interact with their customers, we’re able to engage the consumer and track results on a level never imagined before.

For help creating, implementing and maintaining your QR code marketing, contact us at ProSourcePrinting.com.


©Copyright 1998-2016 ProSource Printing. All rights reserved.