By now you should be familiar with QR – or “quick response” codes. They’re two dimensional bar codes most commonly used as a convenient marketing tool to quickly connect print advertising to web-based content via your smartphone. Here is a more in-depth look at QR codes.
How Can QR Codes Help Your Business?
Since most QR code link your customers to online content, these codes (or the content they link to) can be tracked! That’s right, anything you print a QR code on, can be tracked with most any analytics software.
No more guessing at what does and doesn’t work. You can even create multiple QR code to use on different marketing materials. This enable you to track one campaign over multiple mediums (postcards, posters, signage, etc.) and generate reports on each one.
Where Can You Use QR Codes?
This is the best part. Since QR codes are relatively small (as small as 1″ square), they can be used on the smallest of marketing materials including business cards. And since one of the main purposes of a QR code is to link the user to more in-depth information, it is beneficial for businesses to incorporate QR codes into most every aspect of their marketing. Some of the best places to use your QR codes are yard signs, car magnets, postcards, business cards, flyers and brochures. As an aside, there are some places that QR codes should not be use. Billboards and along highways are a good example, it’s simply unsafe. Email signatures are another place to skip since you need a smartphone to scan the code. Most people are reading email on their computer and wouldn’t need mobile content since they are already online (although we have seen some success with the use of QR codes in emails).
Tips For Creating Your QR Codes
- Size of the code. This is so important which is why we out it first. If your code is too small to scan, you’ve lost your chance at a successful campaign.
- Mobile content. This could be a tie for number one. If your content (what the code links to) is not formatted for mobile phones, you run the risk of losing your customer.
- Value. Whenever possible, be sure to offer your user something of value. This could be in the form of a discount, free items, or even information not available anywhere else.
- Not too complex. The more information you add to a QR code, the more dense or complex the code gets. If the code is too dense it becomes harder to scan.
- Explain it. It’s always good practice to add a small line of text below your code to indicate what the user should do (scan with their smartphone) and the benefit of scanning (what they can expect when scanning).
- Use tracking analytics. If you don’t track your codes you may never know the benefits of using them.
Whether you are promoting a monthly special, selling a house, wrapping a vehicle or using a POP display, QR code are becoming essential to most every marketing campaign.
We help business owners market and brand their company better through interactive print and mobile web.
By helping businesses interact with their customers, we’re able to engage the consumer and track results on a level never imagined before.
For help creating, implementing and maintaining your QR code marketing, contact us at ProSourcePrinting.com.