Is this your first time creating a brochure? Or maybe you just need a few pointers to guide you along. The use of brochures is one of the most essential and effective forms of marketing right after digital marketing about which you can find more info of its relation with businesses on this weblink. […]
I was recently asked “What kind of business card gets noticed now? Flat, multi-colored, embossed? I want our card to stay in my clients’ possession longer than our competitor. Have you noticed a trend? Any tips?” Which got me thinking, do you really want people to keep your card? I say no. You want them to […]
We’re facing one of the most critical economic times in our history, and a complacent business is one that could fail. Now is not the time to sit back and hope for the economic recovery to come to your rescue. As a business owner you should begin new marketing strategies to engage current and prospective […]
When choosing a style of photography for your products, you need to consider the potential buyer’s opinion of what they find interesting and appealing; what one buyer finds professional, another may find bland or boring. And if you are doing this to improve your SEO score, I would recommend you have a peek at these […]
Yes, that’s right, I said increase your marketing. When hard times hit, the natural tendency for organizations is to cut marketing budgets to the bone. That’s just backwards thinking. Marketing should be positioned as an investment rather than an expense. Advertisers need to understand that during hard times, it is especially important to be bold […]
As a small business owner, you have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business puts your customers in a buying mood or creates the wrong perception of your company. As for other such aspects, if you were to read […]