Don’t Use Templates
It goes without saying that getting a company like ProSource Printing is key to getting top quality prinitng cards but before that having a great design is key too, so it’s really important to steer clear of using templates. You don’t want to look like everyone else in your industry. Hiring a professional designer will help your marketing stand out from the crowd, as well as keeping your marketing looking professional. Would you trust a company that skimps on its own marketing?
Know Your Market
You’ve spent some time and money designing a great marketing piece, so how do get it into the hands of the right audience? Research. If you’re mailing flyers for instance, you should either have a clean list of names and addresses that you know are potential clients or, know that the area you are mailing to has a predominance of your target audience. For example, you don’t want your flyers going to a zip code full of offices if your offering home cleaning services. Canvassing an area is a whole other story.
If you’re mailing your marketing, consider adding personalization or making it a personalized letter. Personalized marketing is more likely to be read.
Offer and Expiration
A call-to-action is a must in print. Unless you’re advertising the date of an upcoming event, you want your potential client to act upon something (think RSVP, newsletter subscription or “Buy Now and receive a Special Bonus”). You need to compel the potential customers to act now before it’s too late. This helps your piece perform more quickly and helps prevent it from going into trash.
Every marketing piece you send out should have a unique landing page, a QR code or even as simple “Ask for Gina” next to your phone number (even though you don’t employ anyone named Gina). You’ll be able to track the performance and will help you make decisions on what may need changed for the next time you send it out.
Track and Repeat
Now that you have the data from your previous marketing efforts, put it to use. Make changes, contact the designer for any necessary edits, and distribute your materials again. Most importantly, stay in front of your clients and stand out from the competition!
We recently worked with Mid-Ohio IMB to create a new logo and t-shirts for them. The preliminary design was sketched out by the owner with a basic idea of what they wanted. We took the idea and made a few variations of it and provided them with three or four choices. They decided on one, we made a few alterations based on their feedback and the end result is the logo you need on these shirts. The process couldn’t be simpler!
We can make a special quantity for you to sell with your brand as commercial matters to promote, we can do shirts for your office uniforms with the logo or any lettering you decided, we also do fun designs like the Matching couples T shirts from Kool.Shop for celebrations, parties and more !
The shirts are a Gildan cotton blend with two color logo screen printed on the front left chest and full back.
Silk Screened T-Shirts
39 colors to choose from!
T-shirts are an affordable promotional
item or give-away. They get used again and again, people just don’t throw them away.
1 color, 2 color, 3 color, 4 color or Full color imprinting available.
To learn more about Mid-Ohio IMB, click here.
Marketing with magnets is a great way to keep your brand and marketing message in front of your client almost every day of the year. People use magnets on a daily basis. Follow these simple steps to creating a magnet marketing campaign that works every time.
Step 1: Choose Your Product or Message
Choose which product or marketing message you want to promote with magnets. It can be one of your most popular products, or a product that you want to gain more exposure for. Decide what your message will be, then determine its benefits and unique selling points. Remember, magnets are typically used year round so make sure your message is one that will last and is not time sensitive.
Step 2: Know Your Audience
Now that you know what your going to promote with magnets, it’s time to determine where you can reach potential customers with your magnet marketing campaign. Are you trying to reach small businesses? Only hair salons? Every address in a particular neighborhood? Identify your target market, then find out where to best reach them. Now you have your message/product and your audience.
Step 3: Design Your Magnet
Design a magnet that works with your brand and promotes your product. Include a call to action if possible. Using a unique website URL or QR code, you can track your magnet campaign. Print your magnets, and distribute them to your target audience.
Step 4: Measure Your Campaign
Set aside time every week to track your magnet marketing campaign. Check your results and measure for its effectiveness. See if your sales have increased, and if you have received new clients from the campaign. If you notice an increase in either area, you can call your magnet marketing campaign a success. If not, find out why. Was your offer good? Were the magnets distributed properly? Measuring the results and learning from them is the only way to know for sure. You can make adjustments for the next campaign that will deliver better results.
Magnets are an excellent source of recurring revenue because your message stays in front of your client for a long time. Magnets can be printed in a variety of sizes and are cost effective. You can target a new audience with every campaign resulting in long term brand exposure.
The term Rich Black refers to a mixture of inks containing the four process colors: cyan, magenta, yellow, and black (CMYK). It is necessary because no black ink is truly black, and the combination of the four inks will result in a denser black, or “rich black.” There are many recipes for rich black but after much testing and calibration, ProSource Printing has selected the CMYK breakdown that works best with our systems and presses: