Marketing with magnets is a great way to keep your brand and marketing message in front of your client almost every day of the year. People use magnets on a daily basis. Follow these simple steps to creating a magnet marketing campaign that works every time.
Step 1: Choose Your Product or Message
Choose which product or marketing message you want to promote with magnets. It can be one of your most popular products, or a product that you want to gain more exposure for. Decide what your message will be, then determine its benefits and unique selling points. Remember, magnets are typically used year round so make sure your message is one that will last and is not time sensitive.
Step 2: Know Your Audience
Now that you know what your going to promote with magnets, it’s time to determine where you can reach potential customers with your magnet marketing campaign. Are you trying to reach small businesses? Only hair salons? Every address in a particular neighborhood? Identify your target market, then find out where to best reach them. Now you have your message/product and your audience.
Step 3: Design Your Magnet
Design a magnet that works with your brand and promotes your product. Include a call to action if possible. Using a unique website URL or QR code, you can track your magnet campaign. Print your magnets, and distribute them to your target audience.
Step 4: Measure Your Campaign
Set aside time every week to track your magnet marketing campaign. Check your results and measure for its effectiveness. See if your sales have increased, and if you have received new clients from the campaign. If you notice an increase in either area, you can call your magnet marketing campaign a success. If not, find out why. Was your offer good? Were the magnets distributed properly? Measuring the results and learning from them is the only way to know for sure. You can make adjustments for the next campaign that will deliver better results.
Magnets are an excellent source of recurring revenue because your message stays in front of your client for a long time. Magnets can be printed in a variety of sizes and are cost effective. You can target a new audience with every campaign resulting in long term brand exposure.
Did you know you can place a single order with ProSourcePrinting.com and have it divided up and shipped to multiple locations? Let’s say you have a client with 10 locations across the country and each location needs 1,000 brochures, you don’t need to place 10 different orders. Simply place an order for 10,000 brochures and supply 10 different shipping addresses. You save money by combining 10 different orders into just one order.
Another smart way to use this service is to have samples of an order sent to you while the rest of the order is sent to your client. Because ProSource Printing overprints on orders over 500 units, your client will still get their full order even if you have up to 20 samples sent to you.
Keep these options in mind when you place your next order. Additional Shipping charges will apply.
The Sadoru Corporate cards were designed to be used by anyone in the company and therefore don’t have any one person’s name or phone number. See their personalized cards here. The front is the Sadoru logo along with their tag line, 800 number and website URL. The back was designed to be written on for notes or price quotes and has a screened logo. Both the front and back of the cards are in a matte finish but the front has a Spot UV coating added just to selected areas, in this case the logo and text.