Printing – Page 9 – ProSource Printing

Want People to Keep Your Business Card? I Say No.

I was recently asked “What kind of business card gets noticed now? Flat, multi-colored, embossed? I want our card to stay in my clients’ possession longer than our competitor. Have you noticed a trend? Any tips?” Which got me thinking, do you really want people to keep your card? I say no. You want them to call you.

Sure, they need to keep your card in order to have it when they are ready to call, but we really want action from that card. If they keep your card because of a unique design or a special shape, most likely it will sit in a drawer with a pile of other cool cards that barely get looked at again. Don’t misunderstand me here, great design can be part of it. In fact it should be part of it. Get noticed, stand out and be different. But that’s just the first part of it. Now you need a call to action.

Adding marketing oriented text and graphics to business cards pays off. Some companies like to put phrases like:
“Visit Today!”
“Stop by and see us!”.
I ask, why? Why should someone visit you? People are busy. They know you want them to come see you, check out the lated models and leave hundreds of dollars poorer. Give them a reason to come in.

These phrases are much more powerful:
“Present this card for a free ring cleaning.”
“Ask for Steve to get your first oil change free!”
“Log into MyWebsite.com for special savings!”
The last two can tend to be overused and are almost meaningless. What are they really saying to your customer?

Do you promise to return calls within a given time? Do you offer free loaner cars while theirs is being serviced? Do you offer free watch battery replacement while you wait, or a free warranty extension with every purchase? You need to say it on your cards.

Using a business card to simply exchange contact information is just plain wasteful. Your business card can be the most powerful, affordable and versatile marketing tool you have. And it’s convenient size fits in a purse, wallet or pocket. It’s portable!

Designing a full color business card that gets attention, appears more valuable and has a call to action will get you more business. Your customers will love them and you’ll enjoy handing them out.

What works for you? Please leave your comments below.

June 22, 2009/0 Comments/by Jeff Brown

Uncertain Times Call For Very Certain Measures

Branding, Marketing, Printing, Social Media

We’re facing one of the most critical economic times in our history, and a complacent business is one that could fail. Now is not the time to sit back and hope for the economic recovery to come to your rescue. As a business owner you should begin new marketing strategies to engage current and prospective customers. You need to muster up the courage to invest in your business. How can this be done?

Check your profit margin. Folks are looking for bargains and if your markup is generous, it’s better to sell merchandise at a good discount than not at all.
Give the customer a reason to come into your place of business. For existing customers it might be as simple as a postcard with an appreciation discount. We all like to be appreciated.
Put yourself in the customer’s shoes. Why should they shop with you? Are your prices competitive?
Approach your vendors and ask them to work with you to offer special pricing, participate in co op advertising or renegotiate your contract.
Update your marketing collateral – websites, print ads, brochures, business cards and other supporting materials should reflect your business’ identity. You only get one chance to make a good first impression.

These are just a few ideas to get you to kick start the positioning of your business for the economic recovery. I encourage you, whether a sole proprietor or have several employees, to think in certain terms during these uncertain times. You will definitely position your business to be even stronger once the economy rebounds.

We provide printed marketing collateral including cards, brochures, flyers, mini-brochures, business cards and more. To start your business, contact us today. Your competition did.

April 9, 2009/0 Comments/by Jeff Brown

New and unusual substrates!

News, Printing

Just a quick update on what we’re up to. We are curently experimenting with different toes of printing substrates for art. Some of the items include aluminum, wood, kraft paper and even duct tape!

The idea is that an artists giclee becomes more than just artwork reprinted on the usual canvas or paper. Instead, each print becomes its own individual work of art since each piece of the chosen substrates is unique from all the others.

We want your feedback! Let us know what you think. Do you have other ideas that you would like to see explored? Let us know by dropping us an email at info@digitaldept.com.

February 23, 2008/0 Comments/by Jeff Brown

Moonlit Lake giclée on watercolor paper

Printing

Moonlit Lake was a pastel that my grandmother did many years ago. I always loved it but was never quite sure what to do with it. In my days as a frame shop owner I often looked at it to frame but could never make up my mind. After I got involved in the Giclée printing business I revisited that painting. I photographed it, corrected small blemishes of missing pastel, cleaned it up and again found myself really drawn to it. I then gave the original back to my aunt (who really should have had it anyway) and framed my giclée print of it. Now I have decided it’s time to publish it and make it available to all.

The print is 12″ wide X 14″ high and the image is 7″ wide X 9.25″ high. It is printed on Hahnemuhle German Etching 310 paper. The wholesale price is $45.00 plus shipping. It will be made available on our web site once the store area is ready.

Please contact us if you have any questions.
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November 16, 2007/0 Comments/by Jeff Brown

Fire Escape giclée on canvas

News, Printing

This newest gicée titled “Fire Escape” is 18″ X 24″ is printed on canvas and stretched on stretcher bars if desired. Orders can be placed by contacting us at our website www.digitaldept.com or by emailing us at info@digitaldept.com.

“Fire Escape” giclée depicts a fire escape on the outside of a building in the Pop-Art style. This is a nice piece of art linited to a canvas gicée edition size of 100.

November 8, 2007/0 Comments/by Jeff Brown

Offset as well as Giclée

News, Printing

In addition to giclée printing, The Digital Dept. also offers limited offset printing. Giclée printing is quite a bit different from offset printing. The following photos are from a recent offset press run of our Ohio State posters. They show the process from start to finish. If you have any questions about your print or poster run, please contact us at sales@digitaldept.com or by visiting our website at www.digitaldept.com.

October 24, 2007/0 Comments/by Jeff Brown