Why Your Business Needs QR Codes

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Your clients want instant access to relevant information and QR codes make that possible.

QR codes? They’re similar to regular barcodes used by businesses to track inventory and check you out at the register. The big difference between the two is the amount of data they can hold or share.

Bar codes are one-dimensional codes and can only hold up to 20 numerical digits. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical and more efficient for small businesses.

When you scan a QR code with your camera-enabled smartphone and QR reader app, you can link to any web page; activate email, IM and SMS; and provide the user with contact information.

QR Codes can be used on:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant menus
  • Ticket stubs
  • Point-of-sale receipts

 

 

QR Codes could link to:

  • Installation instructions
  • Directions to your business
  • Terms of Service
  • Valuable coupons and special offers
  • Complementary products and services
  • Free mp3 downloads
  • Customer feedback forms

Maximize your effectiveness with QR codes:

  • Provide explanations about their use and benefits
  • Encourage actions that support your marketing plan
  • Soothe the fears of the technically challenged
  • Give reasons to come back
  • Experiment with the size, location, and color of your QR codes
  • Use analytics with your codes
  • Make the process fun, such as a QR code scavenger hunt

QR codes take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.  The ability of QR codes to connect people with each other and to multimedia digital content is very powerful and their use will grow in the coming years. The potential is limitless.

Are you using QR codes in your interactive print campaign? How can you use these codes in your marketing?

We want to hear from you. Please leave us a comment.

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Polyester Banners On Sale

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Poly-Fab Banner

Polyester fabric banners are on sale! 25% Off!

Our polyester fabric banners are great for use in trade shows, retractable banner stands, wall hangings and more. The maximum print area is 42″ x 59′. If you want your banner hemmed, you’ll need to keep this in mind to allow for the 1″ hem. A 42″ image area gets reduced to 40″ after the hems. If you need larger banners, we will can split your image in two and seam them together after printing.

For the month of February our poly-fab banners are 25% Off our already low prices. Normally $6.00 sq/ft, now for only $4.50 sq/ft. Don’t miss out on this great way to promote your business, visit Super Cheap Signs now.

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Creating ICC color profiles

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The first few samples of our 8mil Satin paper after profiling. This paper is both beautiful and affordable!

8mil Satin paper profiling is complete and ready to order. Now printing up to 42″ wide x 59′ long.

 

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iPF8300 42″ printer

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Installed and printing!

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DigitalDept.com Acquires Additional Printing Equipment

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Columbus, Oh—Dec. 16, 2010—ProSource Printing is excited to announce the addition of a Canon iPF8300 44″, 12 color professional large format printer in its Delaware location.

The equipment has been added to produce quicker in-house turnaround time for projects involving full-color promotional printing, digital printing and large-format printing. The Canon iPf8300 has capabilities to produce high quality indoor/outdoor vinyl banners, posters, vehicle magnets and more with 1-2 day turnaround times. With in-house industry leading technology this new equipment is sure to exceed all expectations!
Canon iPF8300
Built for ultra high quality imaging and exceptional performance, the imagePROGRAF iPF8300 44″ large format printer is equipped with an array of professional features. The 12-color LUCIA pigment ink system increases the achievable color gamut by approximately 20% from the previous imagePROGRAF 12-color series. To fully utilize on the dynamic color range of the LUCIA EX ink set, a high-precision printing mode delivers quality a step above previous models. By combining Canon’s technological achievements, the imagePROGRAF iPF8300 achieves consistently breathtaking, durable and long lasting prints.

President of ProSource Printing Jeff Brown, said, “This new printer will allow us to offer extra services and increase our client base along with our revenues and profits. We pride ourselves on a quality customer experience and feel very confident we can earn new clients’ business if they try any of our services once. In today’s competitive marketplace it is important for your printing partner to help eliminate extra time and cost by offering additional in-house services along with other project management tools like creative, design and fulfillment services.”

About ProSourcePrinting:
ProSource Printing (originally DigitalDept.com) has been a recognized name in the Columbus area for over 13 years. ProSource Printing offers a range of full color printed products to fill every printing need great or small. With over 65,000 products in more than 40 categories, ProSource Printing can fill most printing requirements. The core business areas include creative and design services, printing, brand awareness and event marketing. https://www.ProSourcePrinting.com

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Sadoru Tooling Video

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We recently had the opportunity to work with SADORU on the launch of their website. While we didn’t work on the site directly (see NDesignPromo) we are providing many of their support materials including business cards, labels, flyers and video. Below is the first of many videos explaining the process, build quality and use of their signature product, the TANKHORN™.  The Digital Dept. created the oval logo mark for labels and video, 3D logo animation sequence for their video intros, music and video editing.

SADORU’s focus is simple -Improve the experience for a rider during the physical task of riding a sport bike. The TANKHORN™ defines a new market category, and brings real world riding opportunities to the Sport bike community. It reduces body stress and improves rider comfort on extended rides.

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