greeting cards

 

 

Yard Signs for Businesses

Yard signs are a great marketing tool for all types of businesses. Retail stores, warehouses, Realtors and offices can all benefit yard signs to increase business. From highlighting your address to hours or even advertising a special or sale, there are many ways to use yard signs at your business. Create large yard signs for way-finding and directions to different areas of your business. For retail stores, yard signs could feature current sales and special products. Yard signs make your business easier to find and reduce confusion. It’s easy to see how every business can use yard signs.

yard-signs-250x250Yard Signs Last a Long Time

Yard signs can be a one-time expense when proper care is taken. Ordering yard signs to use for your business will pay off for a long time. Corrugated plastic yard signs can be put away and stored when not in use. If you want to display the yard signs again for another event or sale, just take them out and place them in the lawn again. You can also choose metal signs for a more permanent sign. These metal signs will last much longer and look great! Whatever material you choose, you’re making a smart decision when you market with yard signs.

Yard Signs That Look Professional

Yard signs help get your business noticed. All of ProSource Printing’s yard signs use full-color printing, so they look great! Choose from standard sizes, or choose a custom trim size to get exactly what you need. We also off quantity discounts, so it’s affordable to get the quantity yard signs you need and within your budget. Upload your own design or use our graphic design services to create the perfect sign for your business. At ProSource Printing, we make it easy to start marketing with yard signs.

Yard signs are a marketing investment. Spotlight your business with yard signs from ProSource Printing. Orders ship fast, so start marketing your business with yard signs today!

I came across a very nice blog post about why you should collect business cards. This is a short and to the point post that makes perfect sense to me.

“Even though I believe that one good conversation beats 100 business cards, collecting cards still has its place.”

Continue reading here.

What is one of the best printed pieces you can incorporate into your marketing? What has a proven track record of delivering a return? How can you generate new business without going broke?

Postcards. Not only are they one of the most practical marketing tools, they’re a real workhorse for businesses of all sizes. Here are 6 reasons for marketing with postcards.

postcards1. Inexpensive – Dollar for dollar postcards are one of the most cost-effective marketing tools you will find. Print ’em, address ’em, stamp ’em and you’re good to go! No envelope required. And, since they’re smaller than a traditional letter, you’ll spend less money on postage. With the low cost of postcards and the advent of EDDM (Every Door Direct Mail) you can mail to a larger number of recipients at a lower cost.

2. They’re small (at least that can be) – Postcards get your message across in few words. They are perfect for grand openings, announcements and special promotions. A call to action or expiration date are a must to guarantee a response!

3. Versatile – Postcards can be delivered direct mail, as event flyers, bulletin board advertisements, leave them on tables as clients exit your business, and the list goes on. Postcards can be used with multiple delivery methods, therefore doubling or even tripling your marketing efforts and reducing your costs!

4. Size – Postcards come in a variety of sizes. While a 5″ x 7″ or a 6″ x 9″ are the most common, ProSource Printing can make postcards most any size you want. EDDM postcards are only eligible when using these sizes.

Round corner cards.5. Stand out – Want to make your postcard really stand out? Add round corners! Round corners are an inexpensive way to make your marketing different from the rest. Add round corners to one corner, two, three or all four!

6. Marketing for all to see – Since postcards don’t have to be opened and the information is (generally) for the public, more than just the intended recipient is bound to se the postcard.You message gets seen by all, therefore increasing your chances of a greater return!

 

EDDMEvery Door Direct Mail (EDDM) is a program from the U.S. Postal Service that allows you to target your mailings to specific neighborhoods, without the need for a mailing list! It also saves you money in postage by having you determine where your marketing will be delivered.

How Does It Work?

You choose your delivery area(s) using the USPS online tool and the carrier delivers your cards to every address on their route, no need for a list. No need for a permit either, saving you big time! The only limitation is of 5000 mailers per day. You simply print a form, pay for the postage and drop to the post office. And postage rates are as low as 14.5¢ a piece. Win!

This is a great service for small businesses who want to target specific areas and save time and money. Simply choose your marketing piece (we have a number of sizes eligible for EDDM), determine the areas you want to deliver to, and drop your cards at the post office. It’s really that simple. Don’t have time to make it to the post office? We can help with that too!

 

Marketing with magnets is a great way to keep your brand and marketing message in front of your client almost every day of the year. People use magnets on a daily basis. Follow these simple steps to creating a magnet marketing campaign that works every time.

4" x 6" calendar stays in front of your customer year round.

4″ x 6″ calendar stays in front of your customer year round.

Step 1: Choose Your Product or Message

Choose which product or marketing message you want to promote with magnets. It can be one of your most popular products, or a product that you want to gain more exposure for. Decide what your message will be, then determine its benefits and unique selling points. Remember, magnets are typically used year round so make sure your message is one that will last and is not time sensitive.

Step 2: Know Your Audience

Now that you know what your going to promote with magnets, it’s time to determine where you can reach potential customers with your magnet marketing campaign. Are you trying to reach small businesses? Only hair salons? Every address in a particular neighborhood?  Identify your target market, then find out where to best reach them. Now you have your message/product and your audience.

Step 3: Design Your Magnet

Design a magnet that works with your brand and promotes your product. Include a call to action if possible. Using a unique website URL or QR code, you can track your magnet campaign. Print your magnets, and distribute them to your target audience.

Step 4: Measure Your Campaign

Set aside time every week to track your magnet marketing campaign. Check your results and measure for its effectiveness. See if your sales have increased, and if you have received new clients from the campaign.  If you notice an increase in either area, you can call your magnet marketing campaign a success.  If not, find out why. Was your offer good? Were the magnets distributed properly? Measuring the results and learning from them is the only way to know for sure. You can make adjustments for the next campaign that will deliver better results.

Magnets are an excellent source of recurring revenue because your message stays in front of your client for a long time. Magnets can be printed in a variety of sizes and are cost effective. You can target a new audience with every campaign resulting in long term brand exposure.