5 Ways to Track Your Print Marketing

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ROI_jpg_500×332_pixelsYou’ve put together a great marketing campaign and your ready to go to print. But how will you track it? Can you track it?

The answer is yes! You already know you can track a web page, an email and most social media posts. Why not track your print marketing materials the same way? While you can’t track print media with the same degree of certainty as email campaigns, you can still track for very clear results whether your printed items are generating a good return on investment.

Adding a way to track your print marketing, a measurable way of follow-up is essential. A few ways to do this would be:

  • a QR code that takes users to a tracked landing page for your offer
  • a tear-card that serves as a coupon for your product or event
  • a coupon code to use online or give over the phone
  • a special phone number to call specific to the campaign
  • add “Ask for JoAnn” even though there isn’t a JoAnn working there

All of the above examples offers you a way to track and measure responses. To determine your ROI you simply need to track the response rate and revenue generated. Once you know your ROI, you can repeat the campaign with minor adjustments like changing the targeted area of distribution, altering the coupon or offer, or changing the landing page.

When you vary tracking details from one campaign to the next, you’ll be building an ROI database that you can use to best target your future campaigns.

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Wear Your Brand with Silkscreened T-shirts!

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tshirts.141540

Silk Screened T-Shirts
39 colors to choose from!

T-shirts are an affordable promotional
item or give-away. They get used again and again, people just don’t throw them away.

1 color, 2 color, 3 color, 4 color or Full color imprinting available.

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5 Tips for Better Print Marketing Materials

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ProSource_Printing_flyer_designDon’t Use Templates

It goes without saying that getting a company like ProSource Printing is key to getting top quality prinitng cards but before that having a great design is key too, so it’s really important to steer clear of using templates. You don’t want to look like everyone else in your industry. Hiring a professional designer will help your marketing stand out from the crowd, as well as keeping your marketing looking professional. Would you trust a company that skimps on its own marketing?

Know Your Market

You’ve spent some time and money designing a great marketing piece, so how do get it into the hands of the right audience? Research. If you’re mailing flyers for instance, you should either have a clean list of names and addresses that you know are potential clients or, know that the area you are mailing to has a predominance of your target audience. For example, you don’t want your flyers going to a zip code full of offices if your offering home cleaning services. Canvassing an area is a whole other story.

Personalization

If you’re mailing your marketing, consider adding personalization or making it a personalized letter. Personalized marketing is more likely to be read.

Offer and Expiration

A call-to-action is a must in print. Unless you’re advertising the date of an upcoming event, you want your potential client to act upon something (think RSVP, newsletter subscription or “Buy Now and receive a Special Bonus”). You need to compel the potential customers to act now before it’s too late. This helps your piece perform more quickly and helps prevent it from going into trash.

Measure Performance

Every marketing piece you send out should have a unique landing page, a QR code or even as simple “Ask for Gina” next to your phone number (even though you don’t employ anyone named Gina). You’ll be able to track the performance and will help you make decisions on what may need changed for the next time you send it out.

Track and Repeat

Now that you have the data from your previous marketing efforts, put it to use. Make changes, contact the designer for any necessary edits, and distribute your materials again. Most importantly, stay in front of your clients and stand out from the competition!

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Customer Service

It’s easier to have a ridged customer service policy than to look after your customers, based on their unique circumstances. Not!

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No More Address Labels!

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EDDM

The U.S. Postal Service’s Every Door Direct Mail program enables you to deliver your marketing to every address on a carriers route without the need for addressing your mailer and no need to add postage. This is a fantastic way to do saturation mailings and saves you time and money!

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Promote with Plastic!

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plastic cards

Long lasting and durable. Affordable and useful for giveaways, trade shows, special events and gift cards. Available in white, frosted and clear stocks!

Order here!

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