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What is one of the best printed pieces you can incorporate into your marketing? What has a proven track record of delivering a return? How can you generate new business without going broke?
Postcards. Not only are they one of the most practical marketing tools, they’re a real workhorse for businesses of all sizes. Here are 6 reasons for marketing with postcards.
1. Inexpensive – Dollar for dollar postcards are one of the most cost-effective marketing tools you will find. Print ’em, address ’em, stamp ’em and you’re good to go! No envelope required. And, since they’re smaller than a traditional letter, you’ll spend less money on postage. With the low cost of postcards and the advent of EDDM (Every Door Direct Mail) you can mail to a larger number of recipients at a lower cost.
2. They’re small (at least that can be) – Postcards get your message across in few words. They are perfect for grand openings, announcements and special promotions. A call to action or expiration date are a must to guarantee a response!
3. Versatile – Postcards can be delivered direct mail, as event flyers, bulletin board advertisements, leave them on tables as clients exit your business, and the list goes on. Postcards can be used with multiple delivery methods, therefore doubling or even tripling your marketing efforts and reducing your costs!
4. Size – Postcards come in a variety of sizes. While a 5″ x 7″ or a 6″ x 9″ are the most common, ProSource Printing can make postcards most any size you want. EDDM postcards are only eligible when using these sizes.
5. Stand out – Want to make your postcard really stand out? Add round corners! Round corners are an inexpensive way to make your marketing different from the rest. Add round corners to one corner, two, three or all four!
6. Marketing for all to see – Since postcards don’t have to be opened and the information is (generally) for the public, more than just the intended recipient is bound to se the postcard.You message gets seen by all, therefore increasing your chances of a greater return!
Every Door Direct Mail (EDDM) is a program from the U.S. Postal Service that allows you to target your mailings to specific neighborhoods, without the need for a mailing list! It also saves you money in postage by having you determine where your marketing will be delivered.
How Does It Work?
You choose your delivery area(s) using the USPS online tool and the carrier delivers your cards to every address on their route, no need for a list. No need for a permit either, saving you big time! The only limitation is of 5000 mailers per day. You simply print a form, pay for the postage and drop to the post office. And postage rates are as low as 14.5¢ a piece. Win!
This is a great service for small businesses who want to target specific areas and save time and money. Simply choose your marketing piece (we have a number of sizes eligible for EDDM), determine the areas you want to deliver to, and drop your cards at the post office. It’s really that simple. Don’t have time to make it to the post office? We can help with that too!
Marketing with magnets is a great way to keep your brand and marketing message in front of your client almost every day of the year. People use magnets on a daily basis. Follow these simple steps to creating a magnet marketing campaign that works every time.
4″ x 6″ calendar stays in front of your customer year round.
Step 1: Choose Your Product or Message
Choose which product or marketing message you want to promote with magnets. It can be one of your most popular products, or a product that you want to gain more exposure for. Decide what your message will be, then determine its benefits and unique selling points. Remember, magnets are typically used year round so make sure your message is one that will last and is not time sensitive.
Step 2: Know Your Audience
Now that you know what your going to promote with magnets, it’s time to determine where you can reach potential customers with your magnet marketing campaign. Are you trying to reach small businesses? Only hair salons? Every address in a particular neighborhood? Identify your target market, then find out where to best reach them. Now you have your message/product and your audience.
Step 3: Design Your Magnet
Design a magnet that works with your brand and promotes your product. Include a call to action if possible. Using a unique website URL or QR code, you can track your magnet campaign. Print your magnets, and distribute them to your target audience.
Step 4: Measure Your Campaign
Set aside time every week to track your magnet marketing campaign. Check your results and measure for its effectiveness. See if your sales have increased, and if you have received new clients from the campaign. If you notice an increase in either area, you can call your magnet marketing campaign a success. If not, find out why. Was your offer good? Were the magnets distributed properly? Measuring the results and learning from them is the only way to know for sure. You can make adjustments for the next campaign that will deliver better results.
Magnets are an excellent source of recurring revenue because your message stays in front of your client for a long time. Magnets can be printed in a variety of sizes and are cost effective. You can target a new audience with every campaign resulting in long term brand exposure.
The term Rich Black refers to a mixture of inks containing the four process colors: cyan, magenta, yellow, and black (CMYK). It is necessary because no black ink is truly black, and the combination of the four inks will result in a denser black, or “rich black.” There are many recipes for rich black but after much testing and calibration, ProSource Printing has selected the CMYK breakdown that works best with our systems and presses:
Cyan: 30%, Magenta: 30%, Yellow: 30%, Black: 100%
Here is a simulated comparison of what it would look like with just black, and ProSource Printing’s Rich Black recipe:
We do not recommend using CMYK values higher than these. Using too much ink will cause the final print to be muddy, and will have a higher chance of smearing.
Did you know you can place a single order with ProSourcePrinting.com and have it divided up and shipped to multiple locations? Let’s say you have a client with 10 locations across the country and each location needs 1,000 brochures, you don’t need to place 10 different orders. Simply place an order for 10,000 brochures and supply 10 different shipping addresses. You save money by combining 10 different orders into just one order.
Another smart way to use this service is to have samples of an order sent to you while the rest of the order is sent to your client. Because ProSource Printing overprints on orders over 500 units, your client will still get their full order even if you have up to 20 samples sent to you.
Keep these options in mind when you place your next order. Additional Shipping charges will apply.