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8 Reasons To Update Your Business Identity

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When is the last time you looked at one of your own business cards or brochures? I mean really looked at them? Do they look dated? Do they have all of your correct information or do you have to scratch out an old phone number or email address and write in a new one? Do they have all of your current information? Do they convey the brand identity that you want to put in front of your clients? These are all important questions that need to be addressed. Quickly!
    1. Use Of Color. Color plays a very important role in how you present your business. Some people make a living off of the science of color. Do not underestimate the power of color.

 

    1. Your Company Logo. Make sure your logo is clean, crisp and current. Use the appropriate colors in your logo. They should tie in with your company colors and make for a lasting impression.

 

    1. Your Social Media Presence. More and more companies are realizing the importance of social media. Grow your network by letting others know where to find you.

 

    1. Your Contact Information. Be sure to include any contact information that is important to your business and leave off the info that’s not. Most importantly, make sure it’s current. One of the most unprofessional things is to watch someone scratch off a phone number or email and write in a more current one. Very unprofessional indeed.

 

    1. Make Them Use It. Adding marketing oriented text and graphics to business cards pays off. Phrases like: “Present this card for a free ring cleaning.” “Ask for Steve to get your first oil change free!” are powerful attention getters that will make your clients contact you. A properly stated call to action will get you more business.

 

    1. Update, Update, Update. Is that clear enough? Having an updated image shows that you are aware of current trends and that you care enough about your business to keep it fresh and current.

 

    1. The Back. Don’t forget about the back of your business card. The back of your card is just as important as the front. Want me to prove it? Watch what people do when you or one of your colleagues hands out a card. More often than not the recipient will turn it over and look at the back. Go ahead, try it. I’ll wait. See! Make use of the back of your card with any pertinent information that isn’t already there. It only adds a few dollars to print on the back.

 

    1. Consistency. Make sure you are consistent with your business identity. When someone sees your business presented consistently across all mediums, they will remember you. If your business cards are different from your brochures and your brochures are different from your website, how will your clients know it’s you?

 

Using a business card or brochure to simply exchange contact information is just plain wasteful. Your business card can be the most powerful, affordable and versatile marketing  tool you have. And it’s convenient size fits in a purse, wallet or pocket.  It’s portable!

 

Designing full color cards and brochures that get attention, appear more valuable and have a good call to action will get you more business. Your customers will love them and you’ll enjoy handing them out.

 

What have you done to revamp your image? Let us know!
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Shiny Door

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Shiny Door business cards

Shiny Door business cards.

Shiny Door business cards were designed by the client (final layout and positioning by Digital Dept.) and have expanded in numbers as their business has grown.

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BE Interactive

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BE Interactive Consulting

BE Interactive Consulting business cards.

BE Interactive Consulting wanted a strong graphic element to the front of their business cards as well as a logo representation of all the social media sites they most commonly use.

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Sadoru Tooling Video

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We recently had the opportunity to work with SADORU on the launch of their website. While we didn’t work on the site directly (see NDesignPromo) we are providing many of their support materials including business cards, labels, flyers and video. Below is the first of many videos explaining the process, build quality and use of their signature product, the TANKHORN™.  The Digital Dept. created the oval logo mark for labels and video, 3D logo animation sequence for their video intros, music and video editing.

SADORU’s focus is simple -Improve the experience for a rider during the physical task of riding a sport bike. The TANKHORN™ defines a new market category, and brings real world riding opportunities to the Sport bike community. It reduces body stress and improves rider comfort on extended rides.

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Uncertain Times Call For Very Certain Measures

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We’re facing one of the most critical economic times in our history, and a complacent business is one that could fail. Now is not the time to sit back and hope for the economic recovery to come to your rescue. As a business owner you should begin new marketing strategies to engage current and prospective customers. You need to muster up the courage to invest in your business.  How can this be done?

  • Check your profit margin. Folks are looking for bargains and if your markup is generous, it’s better to sell merchandise at a good discount than not at all.
  • Give the customer a reason to come into your place of business. For existing customers it might be as simple as a postcard with an appreciation discount. We all like to be appreciated.
  • Put yourself in the customer’s shoes. Why should they shop with you? Are your prices competitive?
  • Approach your vendors and ask them to work with you to offer special pricing, participate in co op advertising or renegotiate your contract.
  • Update your marketing collateral – websites, print ads, brochures, business cards and other supporting materials should reflect your business’ identity. You only get one chance to make a good first impression.

These are just a few ideas to get you to kick start the positioning of your business for the economic recovery. I encourage you, whether a sole proprietor or have several employees, to think in certain terms during these uncertain times. You will definitely position your business to be even stronger once the economy rebounds.

We provide printed marketing collateral including cards, brochures, flyers, mini-brochures, business cards and more.  To start your business, contact us today.  Your competition did.

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Digital Dept. using Twitter

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Keep up to date on what The Digital Dept. is up to by following us on Twitter!

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Simply log in and click “Follow”.
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