This is an example of our Spot UV coating option. Basically your printed item, in this case business cards, start out with no coating on them and then we add a gloss UV coating only in the areas you specify. This enables you to draw attention to specific areas or highlight certain items.
In the case of our cards shown here, we used the gloss coating over an area with nothing underneath (black on our cards). The result is a sort of ghosted logo that is shiny.
Ask for Spot UV coating on your next project!